Netflix may be saying goodbye to the hit NBC show “The Office.” Not so long ago, the subscription-streaming platform was just getting off the ground and had no intentions of taking over the home entertainment industry. Netflix transformed its operations from mail-order DVD service to streaming service-based platform.
As Netflix began to grow, people started to see the service was offering quite the bang for the buck, competitors began to materialize to challenge Netflix. It didn’t take long for basic cable to become unpopular to many.
Netflix managed to secure the rights to cable TV shows that subscribers loved including “The Office,” and “Friends.” This gave viewers access to entire seasons and series. Netflix is a buffet of familiar programming, but now that competition has gotten stronger, Netflix sees that change is necessary.
Streaming service options continue to grow
The biggest change, subscribers are going to notice is a large number of new and upcoming streaming services means networks like NBC want their titles back. NBC now appears they are getting ready to take back their properties from streaming services such as Netflix. Netflix’s deal with NBC is expiring in 2021. The WSJ reports that they will take back their content, as they are getting ready to launch their own streaming platform.
Netflix managed to acquire “The Office,” back in 2013 after the show finished its nine-season run in 2013. The series has become the single most watched series on Netflix. That’s an incredible achievement, with original series on the streaming platform to hit the same mark. “Ozark,” and “Orange Is The New Black” claim the title of most-watched original content on Netflix. Neither one comes close to the success of “The Office.”
Netflix is prepared to lose some of its popular titles
This isn’t the biggest shock to Netflix’s programming either. Last February, news hit that “Friends” was likely to leave Netflix when its $100 million contract expires in 2020. But now, streaming has begun to take the cable television model of the past. If each network has its own service, all of which stream their own content, subscribers have to wonder how many services are these providers expecting to shell out for.
For now, that’s unclear, but the direction streaming is currently heading towards a direction that would have users to pay for multiple services. Or just go back to buying DVDs and Blu-Rays.
Netflix CEO Reed Hastings does not appear to be concerned. Hastings has said that the company has been preparing for the loss of some of its most popular licensed titles. CCO Ted Sarandos said that original programming was what our members value the platform for, and what they really pay attention to.