Since launching her fashion brand in 2013, designer Lilian Afshar and her style has become unmistakeable. The accessories icon, whose products are loved by the likes of Kylie Jenner and Beyoncé, took clutch bags in a new direction by including unusual shapes and bright, distinct colors.

Like many other small business owners, however, Ms. Afshar has been in a reflective mood as of late. The cause? The ongoing COVID-19 pandemic, which has wrought havoc in industries across the world. As a result, she’s decided to do something about it with a new clutchbag.

Lilian Afshar’s New Sierra Bag

Lilian Afshar Sierra Bag Doctors Without Borders Coronavirus
Image via Lilian Afshar’s Instagram

Speaking to Vogue, Lilian Afshar noted that she wanted to give back in the wake of the coronavirus pandemic. As such, she is releasing a limited-edition purse, with proceeds going directly to Doctors Without Borders. In an email, she says:

During isolation from the world, I’ve to find somewhere to look, so I’ve looked inward. It’s always time to give back, and now more than ever, we have to think of ways beyond our norms to move forward collectively.

The release is a purple-tinged minaudiere that is reportedly inspired by the seventh and highest chakra. Called Sierra, the clutch bag also takes inspiration from yoga and meditative practices, which also inspired the name.

Helping Frontline Workers

Ms. Afshar says that she was inspired by spirituality, passion, and strength, noting that these are “qualities that will help us get through this together.” She also says that Doctors Without Borders was a frontline non-profit that resonated with her.

Adding that the Sierra release gave her a renewed appreciation of global interdepence, she says:

This has taught me that everything is connected, and the only way to get through this is together. The world moved at such a fast pace [so] I am using this time to experiment with my materials. Creativity, for me, is taking risks and most importantly, a way of connecting with people.

The Lilian Afshar Sierra bag is available for purchase online.