Fashion producer and designer Alexander Gurman—who operates over 700 Facebook, two YouTube channels, and more than 500,000 followers total on various platforms—has just partnered with Dino Luzzi Energy Drink. This partnership will include both social media representation and possible placement on runways.
Alexander Gurman is best known for his glow-in-the-dark fashions and bridal lines. In recent years, swimsuits have become a focus point of his brand which will launch a “Mr. Great Fashion Week” series of shows in Florida during Miami Swim Week from June 6 to June 12, 2012. The show will include models in the water illuminated by projectors. Dino Luzzi Energy Drink is proud to sponsor the swimwear event and Alexander’s new 90-minute film about the rise of a fashion producer; this film will also be filmed in September and February during the New York and International Fashion Weeks.
Dino Luzzi Energy Drink has quite a significant role to play in the interconnected world of fashion sponsors and films that are expected to hit various festivals and targeted for distribution at Neflex, Hulu, Amazon, YouTube, and other streaming platforms. The films will include many pranks and fashion comedy alongside real-life footage filmed with GoPro 4k cameras and various alternative filming techniques. The partnership also includes media appearances at various news channels and marketing efforts at various upcoming parades (such as the Puerto Rico Day Parade, the Israel Day Parade, 4th of July Macy’s fireworks, the Halloween parade, Mermaid parade, Veterans Day Parade and Thanksgiving Day Parade). Dino Luzzi Energy Drink will also be promoted at the Tribeca Film Festival and several charity events and galas. Dino Luzzi Energy Drinks is presently the drink of choice at the Free Speech TV show hosted by Alexander at BRIC Arts Media in Brooklyn.
“The current goal of this collaboration is to increase public awareness and do more tasting events for Dino Luzzi Energy Drinks,” Alexander stated via a recent exclusive interview. “Parties want to increase the distribution of the Dino Luzzi brand in various sale locations such as deli’s, groceries, diners, food stores, theaters, and everywhere where it’s appropriate to sell energy drinks. I am currently working on a library of educational videos for the distribution sales force that will help to close more deals and open more doors and create long lasting relationships between B2B and B2C.
Another aspect of collaboration is focused on creating a series of funny TikTok videos about energy drinks, groceries, and mini marts. Alexander hopes that such entertaining content will help to share the taste of Dino Luzzi Energy drink around the world and he is currently seeking more creators and influencers to join the collaboration efforts.
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