Nathan’s Hot Dog Eating Contest is a renowned tradition in the Brooklyn neighborhood of Coney Island. While the 2020 pandemic stopped public events in their tracks, 2021 provided a welcome opportunity to have hotdog lovers get back in the competition. Alexander Gurman, a fashion producer and photographer, greatly enjoyed attending the event. He also used the opportunity to interact with crowds and introduce them to the Energy Drink Dino Luzzi which sponsors his content.
“All I have to do is be nice to people around me and ask them to take a picture with a drink or participate in short tasting videos which I then share on my social media,” Alexander explained. “Live streams from public events are highly visible and effective, but it requires a strong 5G broadband and excellent phone, sometimes I have to raise my phone on a long monopod pole up to get a signal because when events are crowded it is tough to get a good signal. Another life hack is to have an umbrella for my camera and myself over me on a jar/ clamp grip, that protects camera from heat if I film for a long time and sun is strong and in case of rain.”
Alexander also frequently wears T-shirts and hats bearing the logo of YouTube, TikTok, Facebook, Instagram, and other iconic companies.
“People assume that I work for those platforms officially, give me compliments on my attire and are eager to do interviews with me, so I mix the social media attire with cloth provided by my sponsors like Energy Drink Dino Luzzi and VetVittles,” Alexander explained. “I also try to get myself in front of the other major mainstream media outlets. Whenever I see reporters with the microphone doing interviews with the public I ask if I can give them an interview. At this point, I ask more as a member of the audience rather than a fellow media person, the key in being in front of other people’s cameras is to have high energy and to be excited and to say relatable messages to the event.”
This tactic has helped Alexander appear on major channels like CNN and Fox News while holding the cup of his sponsor drink.
“Giving away samples of the product and business cards and getting business cards is quite easy at public events,” Alexander added. “Even my dog supplement sponsor VetVittles gets a boost out of Nathans’s hot dog eating contest because they have products for dogs and hot dog has the word in it, so it sends traffic of new visitors to the website and has some sales conversion.
The possibility of meeting famous people at the public events is also high so I often meet politicians and sponsors and famous folks at those events that gives me a chance to get a picture and video of my sponsored product/service with a notable person. Since this is public event and everyone can film, that content can be used on social media and it does not violate directly the commercial rights under public domain as long as it done proper and tasteful that would not cause an issue for my sponsors and me.”