Morgan Taylor is a consultant and media producer who has an excellent track record for aiding service-based business owners. Morgan kickstarted her career as a web developer and television producer and she is best known for her work as the associate producer and editor on the award-winning documentary film, “An Inconvenient Time – The Story of Ruth Ravina.” As a marketing manager in the corporate world, Morgan worked in the Greater New York City Area where she regularly arranged in-person events for professionals in the real estate investment industry community which, in turn, directly resulted in thousands of leads and a new level of notoriety for her clients.
Morgan Taylor is currently the Vice President of Marketing at The Power Entrepreneur which is New York’s premier entrepreneurial network. In the wake of the COVID-19 lockdown, Morgan and her team produced 50+ educational webinars and a global virtual conference to help the international business community flourish in the midst of uncertainty.
Morgan recently discussed her career via an exclusive interview.
Meagan Meehan (MM): How did you get interested in marketing and what was your journey in becoming an expert in this field like?
Morgan Taylor (MT): I never wanted to be a marketer, per se. I actually wanted to be a writer. I have always been passionate about telling stories that inspire an audience. I remember the day I found out that movie-making was a possible occupation. From then on, I started experimenting with creative ways to tell visual stories. You could almost always find me with a camera in-hand! When I graduated college, marketing became an outlook for me to use my creative passions and unique skillset to tell business stories that resonate with an audience and drive revenue. I eventually started my own boutique agency, Morgan Taylor Marketing, where I draw from my previous marketing expertise to help my clients grow their business.
MM: You also worked in film, specifically on documentaries. What was that experience like and how did it prepare you for wider PR work?
MT: I had the pleasure of working alongside director Denny Klein on the award-winning feature documentary, “An Inconvenient Time: The Story of Ruth Ravina.” The film is a Holocaust survivor documentary that has been speaking to audiences of all backgrounds about humanity and kindness. As filmmakers, we tell the story through private conversation, photographs, interviews, illustration and animation. I definitely draw from this experience when I put together creative visuals and presentations for my clients. There is power in strategic, multimedia presentation: it provides a way to make a unique connection with an audience. At the end of the day, people do business with people. When you tell your ideal client why you do what you do, your compelling story has the power to nurture prospects and make way for a more efficient sales process.
MM: How did you get into working with the real estate industry?
MT: I studied communication and media at Montclair State University with a minor in Film. Before starting my agency, I had the opportunity to work as a marketing manager in the financial industry. My full-time job was helping financial professionals with the best marketing practices to stand out in a crowded industry, establish themselves as the go-to experts regionally and generate active leads! Marketing is more than connecting with prospective clientele; it’s also about making powerful referral connections with peers. I did a lot of networking and made connections. My reach in the real estate industry expanded over time, and I began to work closely with many leading experts in mortgage, title and insurance.
MM: What were some of the coolest events that you helped plan?
MT: While real estate lead generating events have become something of an expertise, my favorite event was a virtual event in the summer of 2020. It was a global business conference and expo, which I hosted in partnership with a coalition of marketing teams from Toronto, New York and Colorado. We had 33+ speakers, including a special keynote from Entrepreneur Magazine. We also had speed networking and a virtual expo floor, where event sponsors could interact with attendees and VIPs in real time. It was a lot of fun and a joy to collaborate with other professionals in my industry!
MM: Aside from real estate, what other professions do your clients come from?
MT: Over the years, my work has enhanced the influence of television hosts, musicians, politicians, motivational speakers, artists, educators, non-profits and consultants. My team and I become partners in our clients’ business empowerment and growth. Marketing is about making connections. Through marketing, we help champion our clients’ services and get their message where it matters most – in front of ideal clients and referral partners.
MM: How did you come up with the idea of hosting webinars during Covid?
MT: When the whole world suddenly went online in 2020, we found a need in the market to provide marketing strategy to the businesses who weren’t fully established online. During the summer of 2020, my team and I hosted 50+ free educational webinars to equip the global business community with the tools and resources to flourish in the midst of uncertainty. In the Fall of 2020, I launched the quarterly Resonate To Revenue expert panel webinar series alongside seasoned public relations expert Andrea Pass of Andrea Pass Public Relations.
MM: What can attendees expect from these webinars? For example, what have been some of the topics in past events?
MT: Attendees can always expect concrete marketing strategies from seasoned experts in the field. We offer a platform for attendees to interact with the panelists, ask questions, and walk away feeling more equipped to improve their business with marketing. In the past, topics have included building credibility, creating content, and overcoming obstacles to scale your business.
MM: Are you currently working on any new programs or initiatives that you’re especially excited about?
MT: We are excited about the third installment of the quarterly Resonate To Revenue webinar series! Our upcoming virtual event will take place on Thurs April 29th at 5pm EST / 2pm PST. The topic will be “Messaging Matters: Position Your Business For Success.” We’re looking forward to sharing all about crafting your business message and putting your message in front of the right people to drive revenue. Our expert panelists include Andrea Pass of Andrea Pass Public Relations, Jane Paterson of One Perfect Speech, and myself. We will be joined by special guest moderator JD Gershbein of Owlish Communications. You can register for the event for free on Eventbrite: https://resonatetorevenue.eventbrite.com
MM: What are your ultimate goals for the future and is there anything else that you would like to mention?
MT: My ultimate goal is to empower my clients to be the best at what they do! I have found a new joy in teaching marketing principles to the business community, so I will continue to speak on panels and put out educational materials. You can connect with me on LinkedIn to stay up to date about Resonate To Revenue and other future events. https://linkedin.com/in/morgantaylortv
I’m happy to say that my boutique agency Morgan Taylor Marketing has been growing. We’ve added on new team members in the past year. We are currently offering custom web development and social media packages. It’s exciting to be a part of the journey. I’m looking forward to making connections and telling compelling, inspiring stories – let’s Resonate To Revenue!
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To learn more, visit Morgan’s official website.