Bobby Newberry is a choreographer who has helped create music videos and dances for Eminem, Nicki Minaj and Missy Elliot. Now moving into the realm of singing and songwriting himself, Bobby has just released a single called “Ride” which is a feel-good summer track.
Bobby recently discussed this new song via an exclusive interview.
Meagan Meehan (MM): When did you first realize that you wanted to be a dancer and how did that lead to choreography?
Bobby Newberry (BN): I began teaching myself choreography from Michael Jackson and Madonna music videos. Then I kind of naturally started coming up with my own steps and dances.
MM: How did you break into the industry and get a chance to work with such big names?
BN: Well, to be honest, I came up during the era of viral choreography taking off on YouTube. It was such a special time to be a part of, to have so many people from all over the world reach out and say my choreography on YouTube inspired them. It’s still such an amazing feeling. I booked my first job with Eminem by accident. I was hired as a dancer, but then Eminem needed to learn how to vogue and impersonate Madonna, so I was hired as choreographer for him. I also became his body double when he’s Michael Jackson doing the moonwalk. Totally full circle! Things kind of fell into place from there. I was offered the opportunity to choreograph for the Pussycat Dolls and I got to travel the world; that’s what really brought things to the next level for me.
MM: What prompted you to make the move to become a musical artist and how would you describe your style and sound?
BN: Having learned so much from the Pussycat Dolls and working with so many major artists, I got to a place where I really felt ready to make music. It just made sense for music to be my next move. I’d describe my sound as a mix of all the music I love. I have an acoustic sound, but I also have an EDM, dance heavy sound as well. I can tell when something will make people want to get up and dance. I think that feeling is what inspires my sound the most.
MM: What typically comes to you first, the lyrics of a song or it’s melody?
BN: I love melodies! I usually come up with words and things I want to talk about, then develop lyrics and explore melodies. I also do like hundreds of background vocals.
MM: What gave you the idea for “Ride”?
BN: I wanted to cover something that felt good this summer, and nothing feels better than a crush.
MM: What inspired the theme of the music video and how long did it take to film?
BN: The video is meant to be a super fun summer feel good video, bright and vibey. It was my first all male cast! I wrote the song from a gay perspective and wanted to tell the story that way. The video took like 18 hours to film. It was a very very long day.
MM: What has been the best thing about working in the music industry—as both a choreographer and a singer—so far?
BN: Getting to do what I love and am passionate about. Also getting to inspire younger artists and dancers is such a blessing.
MM: What projects are coming up for you soon?
BN: I have my next single coming out in August. It features Rhea Litré and I’m super excited about it! It’s such club banger. My album will be out in August too.