ZCRAVE, the popular clothing website has announced its very first brick-and-mortar store in New York City. The Madison Avenue location is a dream for founder Hila Shtork Zigdon, a self-proclaimed expert hunter of high-class designer items at affordable prices. ZCRAVE prides itself on its extensive range of unique, high quality, trendy pieces that includes clothing, bags, and accessories. Among the favorites are the Picasso-inspired F3TISH double breasted blazer with peak lapels and matching crepe pants set that retails for $249; the colorfully patterned Hermes-silk scarf inspired Nolita mini length skirt and matching pink blouse that retails for $149; and the So Liberty cocktail dress made of black and white feathers and floor-length tassels that retails for $283.
Surprisingly, Hila Shtork Zigdon doesn’t see herself as a fashionista. She considers herself to be a visual artist who regards clothing as a canvas from which women can share the stories that drive them: their dreams, passions and achievements. She enjoys fashions that are original yet sophisticated, bold, and feminine with an edgy flair.
Having grown up in Israel and raised by two tailors, art and fashion were central to Hila’s life. She went on to work for top designer brands Nike, Puma and Umbro; and was commissioned to conceptualize sports uniforms that are now worn by several football and basketball teams in Europe.
Celebrities are also sporting her creations. Pop singer Christina Milian often posts selfies on her socials dressed in clothing by ZCRAVE and actress Bella Thorne is the featured model of ZCRAVE’s Fall/Winter collection. In fact, the campaign was photographed at Thorne’s Los Angeles home.
Hila Shtork Zigdon sat down to discuss her career, store, and more via an exclusive interview.
Meagan Meehan (MM): How did you discover your love for fashion?
Hila Shtork Zigdon (HSZ): As a child, I would buy lightly worn clothes and re-design them. I loved creating!
MM: How did you develop ZCRAVE?
HSZ: My previous experience was in e-commerce and branding. I thought it would be fun to combine my work with my previous passion of design. I developed ZCRAVE very slowly, taking the time to learn the market and discover what women were craving.
MM: Is that why you chose to call the brand, ZCRAVE?
HSZ: Yes, Z is the first letter of my last name.
MM: How do you find the clothes that you sell?
HSZ: I design them after a long period of market research and testing.
MM: Do you work with individual designers?
HSZ: I haven’t yet but I would love to do so in the future. Not with anyone famous. I would prefer to collaborate with a talented art or fashion student to give them a stage to grow.
MM: What are the coolest items on sale now for the holiday season?
HSZ: The new F3TISH Skirtsuit and Shawl. It’s releasing next week!
MM: Why did you decide to get a physical space for ZCRAVE?
HSZ: We were working out of a warehouse in Manalapan, NJ for a few years but I kept hearing from clients that they wanted to come in to see and feel the clothes. Opening a store front during a pandemic has been challenging but rewarding. The first client to walk into the store made me cry. She literally purchased 15 items which was so amazing. It confirmed that I did the exactly right thing opening the store.
MM: Why Madison Avenue in NYC?
HSZ: Madison Ave was always my dream. The central location is perfect for my NYC clients.
MM: What is the best part of having an actual store?
HSZ: Meeting clients in-person and serving their needs. After five years of communication via digital platforms, it feels so real. The store has become like a party zone.
MM: What’s next for ZCRAVE?
HSZ: We’re researching more locations around the city for 2022 and then expanding throughout the US in 2023.
MM: Where would you like to see ZCRAVE evolve in the future? Kids clothing?
HSZ: ZCRAVE Mens line is in the oven… hot stuff!
MM: Is there anything else that you would like to mention?
HSZ: My inspiration comes from art. My ambition comes from my children. My boyfriend lifts me higher. I love them all.
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Follow Hila Shtork Zigdon on IG @ gootte