Marc Jacobs International announces the launch of the newest division of the brand with the arrival of The Marc Jacobs; a line of RTW, bags, shoes, jewelry and accessory items that celebrate the eclectic and individual approach to getting dressed. “We wanted to do something that is unlike the collections we are already doing, in that it is more ‘item-y,‘” said Jacobs. “These items are things that you could put together in your own way; it’s more about personal styling than about having a full runway look.”The Marc Jacobs is designed to maintain the one-brand concept for the fashion house, to complement the runway collection rather than be separate from it.
Drawing from the periods, music, art and pop culture that have always inspired, classic silhouettes, true to the spirit of Marc Jacobs, will be reinterpreted with each season creating an on-going and on-growing wardrobe of items. Encompassing everything from cotton printed t-shirts to sequin cocktail dress and from casual slippers to patent leather pumps, The Marc Jacobs provides a broad price range for wide accessibility while keeping the integrity of each item at the forefront.
Collaborations will be an ongoing cornerstone of the line, both with creative partnerships such as Peanuts and New York Magazine (see below for additional information) as well as teaming up with classic craftsmen, seen in Pre-Fall with Stutterheim raincoats and a Schott leather perfecto. Longtime friends of the brand will also be featured in a capsule of hats and headbands by milliner Stephen Jones and reimagined RTW and accessories from the personal closets of Marc and his team, with pieces entitled m.archive.
With a campaign shot by Hugo Scott and styled by Lotta Volkova, The Marc Jacobs launches in May 2019 and will be available worldwide in Marc Jacobs stores, select department stores and marcjacobs.com.