The death of the High Street Shopping was predicted a fair few years ago, with the growth of online giants such as Amazon. Online shops such as ASOS & BooHoo have certainly hit some fashion retailers hard. However, it is not just the big retailers that are utilising this change.
Acknowledging that a generation of young consumers seeking more vibrant and cutting-edge products and experiences, and the ease and convenience of making purchases online is vital to staying in business.
Although the idea of shopping online may seem like customer interaction has died…it certainly has not. Putting customer needs first and understanding what modern shoppers want is key. One such online shop Dressado (Ireland) run by Michelle Johnston understands her target audience and many of her strategies are consumer-led and focused. Inclusivity is just one small part of it. Michelle focuses on personalisation and integration through social media channels. By growing a loyal, engaged and interactive followers on Instagram and Facebook, the purchasing is more focused, compelling and tailored to her customers’ needs. Dressado.ie stock a range of sought after ladies fashion items including party dresses, evening and maxi dresses as well as footwear, handbags and accessories.
If the new generation of shoppers want to embrace the latest products and trends, with their thirst being driven by social media activity and influencers, other fashion retailers do need to evolve.
The growth of online retailing is driving the pursuit of value for money. People continue to look online for the best deals and prices and this is driving the proportion of money being spent online. Retailers big and small must ensure they are responding to the ever-changing digital landscape along with trends in online shopping behaviour being led by the new generation of shoppers.
Through interacting with her customers she understands what is close to their hearts. Therefore Michelle & Dressado will be hosting a Ladies Fashion Show at the Ashdown Park Hotel, in Gorey, Wexford on the 25th July 2019 with a percentage of the proceeds on the night being donated to the Irish Cancer Society.