Bumble Bee Tuna Is Using Blockchain to Track Fish from Ocean to Table


bumble bee blockchain
The Bumble Bee tuna company is using blockchain to track the fish it sells. (PR photo)

The Bumble Bee tuna company is using blockchain to track its fish from when it gets caught in the Indonesian Ocean until it arrives on your dinner table.

To this end, Bumble Bee Foods is using a cloud blockchain service from German software company SAP SE.

Blockchain Offers Transparency

Bumble Bee says the program is part of a plan to ensure “fair trade” by making sure that the yellowfin tuna it sells is sourced locally in Indonesia. Bumble Bee’s annual revenue tops $163 million.

“We have the ability to track fish the moment it’s caught and as it travels around the world, the company explained in a statement.

“The addition of SAP’s blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it’s been sourced fairly.”

Consumers Get Details On Their Food

Consumers will be able to verify the safety, freshness, sustainability, and fair-trade fishing certification of their tuna by using their smartphones to scan the QR (Quick Response) code on a product’s package.

Putting these details on blockchain provides instant information about the fish’s point of capture, its size, and the fishing community it was caught it in.

Oliver Betz, a senior vice president at SAP, says its partnership with Bumble Bee spotlights that blockchain can revolutionize the food industry.

“It creates transparency and traceability across the food supply chain — from the ocean, across the cold chain, to the warehouse, store and our table,” Betz said.

Walmart and Carrefour Use Blockchain

Bumble Bee joins a growing list of food companies that have jumped on the blockchain bandwagon.

As CCN reported, retail giant Walmart has been testing a private blockchain system to use as a food-supply tracker for a couple of years.

Walmart says it will start using the system this year, and instructed its suppliers of leafy greens to join by September.

This follows a similar move by French grocery mega-chain Carrefour, which is using blockchain to improve food safety by tracking chicken, eggs, and tomatoes as they travel from farms to stores.

Carrefour — Europe’s largest retailer with over 12,000 locations around the world — says blockchain can help it detect outbreaks of salmonella linked to eggs and poultry, which are a major problem in the food industry.

Auto Industry Eyes Distributed Ledgers

Moreover, a recent report indicates that the auto industry is also betting big on blockchain.

Auto executives believe that the blockchain promise of secure, traceable transactions and improved transparency of information can streamline supply chain management.

The IBM Institute pointed out that German auto giant Porsche has been testing blockchain applications in its vehicles since February 2018.

Porsche has been developing blockchain applications to park cars, lock and unlock vehicles, and make loaning out a company car to an employee easier.

Porsche has been testing blockchain applications in its cars since 2018. (Pixabay)

Because all transactions are recorded on a distributed ledger, car owners would be able to monitor who used their vehicle and when. This could play a major factor in expanding the “sharing” economy that has skyrocketed during the past few years.

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