Reality TV star Khloe Kardashian got torched on social media for promoting a potentially unhealthy and ineffective weight loss shake that she credited for her slimmed-down post-baby physique.
Khloe Lost 40 Pounds with Diet and Exercise
As HVY reported, Khloe recently lost more than 40 pounds with a low-carb diet and daily workouts that combine cardio exercise and weightlifting. Kardashian gave birth to daughter True Thompson in April 2018.
On Instagram, Khloe suggested that a diet shake called Flat Tummy was responsible for her dramatic weight loss. She also shilled a “weight loss” tea made by the same company.
“I brought Flat Tummy’s meal replacement shakes into my routine about 2 weeks ago, and the progress is undeniable,” Khloe cooed in a since-deleted Instagram post.
‘So Damaging For Young Girls’
The transparent shilling drew heavy disdain even from her legion of social media fans.
One Instagram commenter quipped: “Young girls look up to Khloe and respect her ‘opinions’ and she doesn’t need Flat Tummy money. There is no need for this.”
Another chimed in: “So damaging for young girls looking up to you.”
Still another Instagram user wrote: “Yikes you are better than this!! This stuff is poison.”
Fans Like Khloe Because She’s Relatable
Many young girls look up to Khloe Kardashian because she’s not super-skinny and doesn’t have the model-thin physique that’s glorified by the media.
On her hit reality TV show “Keeping Up With the Kardashians,” Khloe has admitted that she was bullied and teased as a chubby teen.
In recent years, Kardashian insisted that she learned to embrace her fuller figure through regular exercise, which she credits for bolstering her self-confidence.
After being accused of getting liposuction and other plastic surgery to slim down, Khloe repeatedly insisted that her only “weight loss secret” was diet and exercise.
So it’s understandable that her fans are upset now because Khloe is hyping a diet supplement in order to rake in the cash.
Shilling Products on Instagram Is Big Business
As it is, marketing products on social media is a very lucrative enterprise.
Celebrities with huge social-media followings like Kim Kardashian, Khloe, and soccer superstar Cristiano Ronald score massive fees to promote products on Instagram or Twitter.
Kim Kardashian, for example, can pocket up to $500,000 for promoting a product on Instagram, according to UK social media company Hopper HQ.
Similarly, Kim’s younger sister, Kylie Jenner, can earn up to $400,000 a post, while singer Selena Gomez commands up to $550,000 per Instagram post. But celebrities whose base is comprised of impressionable youth should be more responsible about the products they shill.