Irn Bru energy drink announced


Scottish drinks manufacturer AG Barr has announced an energy drink variant of the world-famous Irn Bru.

Set to launch on 1 July, the drink is expected to combine the iconic flavour with a high-caffeine recipe.

Adrian Troy, marketing director at AG Barr, said: “We know there are a huge number of Irn-Bru fans who love energy drinks, so we’re excited to reveal our plans for Irn-Bru Energy.

“Energy drinks are a really fast-growing, exciting market and we’re confident Irn-Bru Energy will wake up and shake up energy drink fans in Scotland and beyond.”

Donning the slogan “Girders guaranteed” on Twitter, the company plays off the famous rumor that their secret ingredient is iron girders used in bridges.

The images announcing the news show both a normal version and a sugar-free version on offer.

Energy drinks in the UK normally contain 32mg of caffeine per 100ml.

While the drinks manufacturer dominates the Scottish market, rumours that Scotland is the only nation that Coca Cola has not topped are likely false.

Energy drinks in the UK are controversial, and as well as being hit with a sugar tax, shops now enforce ID checks for anyone under 25 buying them.

The age limit itself is 16 to buy energy drinks.

Irn Bru has been a hot topic already recently, most notably following the release of the latest Avengers movie.

Viewers with an eye for detail noticed a bottle of it in the background of one of the scenes which were filmed in Scotland.

This isn’t the first attempt by AG Barr to make an energy drink.

Irn Bru 32 was launched in 2006 however is now discontinued.